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I craft content that converts and connects, using clear writing to bridge the gap between products and people.

Mathangi Srinivasan

Member of Marketing Staff

author
I craft content that converts and connects, using clear writing to bridge the gap between products and people.
Why customer perception matters & how to influence it positively
13 min readWhy customer perception matters & how to influence it positively
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Mathangi Srinivasan

AI Agent vs Chatbot: Why the difference matters now
14 min readAI Agent vs Chatbot: Why the difference matters now
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Mathangi Srinivasan

Exploring LiveChat alternatives and competitors?
22 min readExploring LiveChat alternatives and competitors?
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Mathangi Srinivasan

Omnichannel analytics: A complete guide [2025]
15 min readOmnichannel analytics: A complete guide [2025]
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Mathangi Srinivasan

Top 10 Essential Help Desk Practices
12 min readTop 10 Essential Help Desk Practices
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Mathangi Srinivasan

Master Ticket Deflection: Enhancing Customer Support in 2025
10 min readMaster Ticket Deflection: Enhancing Customer Support in 2025
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Mathangi Srinivasan

Best cloud based ticketing system for 2025
9 min readBest cloud based ticketing system for 2025
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Mathangi Srinivasan

Customers expect personalization–AI is making it possible 'literally & figuratively'
17 min readCustomers expect personalization–AI is making it possible 'literally & figuratively'
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Mathangi Srinivasan